1Win and Canelo Álvarez Global Partnership
In May 2025, 1Win announced a global ambassador partnership with Saúl "Canelo" Álvarez, the Mexican boxing superstar who had recently defended his IBF super middleweight title. The partnership marked a major brand investment for 1Win, aligning the platform with one of the most globally recognised athletes in combat sports. Canelo's reach across Latin America, the United States, and Europe aligned perfectly with 1Win's international expansion strategy.
1Win Esports Sponsorships
1Win has been highly active in the esports sponsorship space. The company operates dedicated products under the 1win Esports banner, which has emerged as a recognised brand within the competitive gaming community. 1Win sponsors esports teams and tournaments, leveraging the growing audience of compe
titive gaming to attract younger demographics globally.
1Win Football and Broader Sports Deals
1Win's sports sponsorship portfolio extends across football, cricket, MMA, and other major sports. The company has established relationships with sports organisations and event organisers across multiple continents, gaining brand visibility in broadcast media, digital channels, and live events.
1Win Brand Building Through Sport
Sponsorship activity is a core pillar of 1Win's growth strategy. By associating the brand with elite athletes and prestigious sporting events, 1Win builds credibility and recognition among new user segments. The combination of celebrity endorsements, esports investment, and traditional sports partnerships has elevated 1Win from a regional CIS operator to a globally known betting platform.
