The Founding of 1Win in 2016
1Win was established in 2016 as FirstBet, initially targeting users in CIS (Commonwealth of Independent States) countries. The platform entered the online gambling market with a focus on sports betting and basic casino products. The founding entity, backed by MFI Investments Limited, registered 1Win N.V. in Curacao to ensure international regulatory compliance.
2018 Rebrand: FirstBet Becomes 1Win
In 2018, the company underwent a significant rebrand, transitioning from FirstBet to 1Win. This change was not merely cosmetic — it signalled a fundamental shift in product strategy and market ambition. The platform updated its approach to online services and began investing heavily in technology, design and user experience.
1Win's International Expansion<
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1Win's expansion beyond CIS markets accelerated through strategic partnerships and sponsorships. The platform entered markets across Africa, South Asia, Latin America, and Southeast Asia, operating in over 100 countries by the early 2020s. Its multilingual support — including Hindi and Telugu — helped it capture substantial user bases in India and other emerging markets.
1Win in 2025 and Beyond
By 2025, 1Win had become one of the most recognised names in international online betting. The platform signed boxing star Canelo Álvarez as a global ambassador, underscoring its mainstream appeal. The company continued to invest in esports, introducing dedicated products under the 1win Esports banner, and launched the 1winToken and 1winModels projects as part of its broader digital ecosystem.
